I help you remember your light
and your true path.
For 30 years I've helped women build brands that look like them, sound like them and finally get them seen. Today, business astrology is the foundation of every brand I create.
Most brand strategists start with the market. I start with your chart. Your natal chart shows your purpose, your voice, what you're here to be known for and how you're wired to make money. I read it like a strategy document, then turn it into a brand and website that attracts the right clients.
Your chart already knows what you're here to do. My job is to make sure everyone else knows it too.
Where it began
My story
I started building brands before computers were even a thing. Back then design meant pencils, paste-up and pure instinct.
In 2010 I was a single mom in South Africa, completely broke, and I took my business online charging $25 for a logo. I kept showing up, and I became the third-rated designer in the world on Elance (now Upwork). That visibility changed everything.
Since then I've helped build multiple 7-figure brands and guided thousands of female founders toward businesses that feel like them.
Then, about eight years ago, I lost everything I owned in a fire. When everything on the outside was gone, my purpose was still there. That's the heart of my work today: rebuilding ourselves, and our brands, from the inside out, so we know who we are no matter what happens.
I know firsthand what happens when a woman is truly seen for her gifts. Now I help women all over the world create that same turning point.
“Carol's Brand Strategy Session is a life-changing gift! Her insights and ability to see ‘into’ your brand are magic at the highest level and the result is positioning and messaging that crystalizes what is in your heart, into a powerful brand that is totally YOU. So worth it!!”
Business astrology
How astrology shapes your brand
Astrology isn't an add-on in my work. It's the foundation.
I look at seven key placements in your chart: your Ascendant, Midheaven, Sun, Moon, 2nd house, North Node and Mercury. Together they show how you're meant to be seen, how you naturally communicate and how you're wired to make money.
01
Ascendant
02
Midheaven
03
Sun
04
Moon
05
2nd house
06
North Node
07
Mercury
Then I turn that into plain-English strategy: your positioning, your message, your voice and your visual identity. You don't need to know a thing about astrology. You bring your birth date, time and place. I do the rest.
My method
The Soul Aligned Brand® method
Everything I create follows my Soul Aligned Brand® method, a simple 5-step process to more freedom and income for soul-led founders, with your natal chart as the starting point.
Business astrology meets 30 years of design.
01
Align
We read your natal chart and build your Brand Codex: your purpose, your positioning and what you're here to be known for.
02
Embody
You step into the identity your chart reveals and own your voice, your message and your signature offer.
03
Gather
We pull together your inspiration, photos and words so your brand has everything it needs to come to life.
04
Design
I create your visual identity and website, so your brand looks and feels like you.
05
Launch
Your brand goes live and you step out to be seen by the clients who are meant to find you.
“The investment I made has been crucial to the mind-blowing success I have achieved in a few short years.”
“People underestimate what a soul-aligned brand and amazing photos can do for their business. Yes, it attracts clients. But not only because your business looks the money. It does something to you on the inside. You see yourself in a new light. You see yourself as a leader. And then you just step right into this upgraded vision. Having my brand drawn out of me by Carol was as effective and transformative for me as any deep subconscious work I have done.”
Who I work with
Soul-led female founders, all over the world
She's often an author, speaker, coach or healer who has overcome real adversity to find her voice and purpose. She's been playing small, but she's ready to be seen, and she's ready to invest in a brand that truly reflects who she is.
Training and experience
30
years in brand strategy and design
2010
online since
No. 3
rated designer in the world on Elance
- 30 years in brand strategy and design, online since 2010
- Former third-rated designer in the world on Elance (now Upwork)
- About three years of astrology study, now applied to every client brand
- Year-long life coaching diploma
- Guest on podcasts and YouTube shows for female founders, including the Million Dollar Spirit Podcast, the Fast Forward Amy Show and Easy Scaling
“I still can't believe I had a $92K sales month!”
“If you are looking for the best intuitive brand designer, look no further than Carol. No one will extract your truest essence and bring it to life with colors, fonts, and graphics like Carol can, and it feels like she does it all without you even needing to say a word! Beyond even her divine eye for design, Carol is a dream to work with: prompt follow-up, amazing communication, and the biggest heart. Seriously, hire her now.”
Off the clock
When I'm not designing
You'll find me swimming with dolphins in Mozambique, taking a cold plunge, or relaxing on my houseboat, moored at the jetty beside my home on South Africa's Garden Route.
Work with me
Ways to work with me
Start here
Astrology Visibility Blueprint
$11
A personalised 12-page PDF read from your natal chart, showing where your visibility lives. The best place to start.
1:1 session
Business Astrology Session
$222
A private 60-minute session decoding your chart for your purpose, visibility and next move.
90-day mentorship
Brand Alchemy Accelerator
A 90-day private mentorship to bring your Soul Aligned Brand® and signature offer to life.
Done for you
Brand Alchemy
Done-for-you brand strategy, positioning, copy, visual identity and website, built from your chart.
Questions
Questions people ask
Who is Carol Hampshire?
Carol Hampshire is an astrologer, brand strategist and designer with 30 years of experience. She uses business astrology and natal chart analysis to build brands and websites for soul-led female founders worldwide.
What is business astrology?
Business astrology uses your birth chart as a strategy tool for your business. It shows how you're meant to be seen, how you communicate and how you're wired to make money.
How is Carol different from a regular brand designer?
Most designers start with what looks good. Carol starts with who you are, using your chart, then designs your brand and website around it.
Where is Carol Hampshire based?
On South Africa's Garden Route. She works with female founders all over the world online.
Your next step
Ready to be truly seen?
Start with your chart. Everything else follows.